10 years of surf shop excellence, leading the surf industry in Bali. How it all began.

JungleSurf? has its roots in the personal experience of its founder. Balinese surfing legend Ketut Kasih focus on quality and has made JungleSurf? a model of surf shop excellence and a leader in the development of the local surf industry.

One of Bali's first surfers, Ketut Kasih had many foreign friends to share the fun with. Some of them, Japanese, much smaller than the tall, well-built, dark-skinned Ketut, started calling him (King Kong) . The nickname stuck in 1979 when he began making King Kong Board shorts, the first board shorts made and sold in Bali. A real grass-roots production, Ketut use to cut his fabrics on the floor at home, had a tailor to stitched them, and Bali Barrel and Ulu's surf shops to sell them. Surfing quickly grew, the Board shorts were high quality and Ketut had trouble meeting the demand.

In 1983 he opened his first surf shop. ( my stock went so fast! ) Ketut laughs, ( there was no competition! I made trunks, walk shorts, T-shirts and everything went really quick! )

His success wasn't luck. Ketut Kasih worked and studied hard. Inspired by the best board shorts of the time, applying his own creativity and practical sense, he focused on high-quality. ( Board shorts aren't like other shorts ) points out Ketut, ( they're made especially for surfing, and being a surfer myself I knew the difference ). Ketut's routine back then consisted mainly of surfing and board short production.

Throughout the late 80's Ketut studied manufacturing and retailing. In 1991 he licensed Quiksilver? for Indonesia. In 1994 , with the energy, creativity and sense of style he always had, Ketut opened the first JungleSurf shop. There had never been anything like it before in Bali. King Kong JungleSurf? was a big and flashy surf shop. Modern interior, displays, the latest music loud and a wide range of the best international surf wear and accessories. It was an exception in an industry were money, appearance and imitation were often more important than real knowledge, creativity or genuine feeling. Ketut could understand and envision products and marketing like no other businessman in Bali. JungleSurf? shop was clean, cool and well-lit, the shop staff friendly, helpful and knowledgeable. Customers were satisfied, and Ketut Kasih's business boomed. It took competitors two years to begin follow Ketut's example.

Ketut Kasih's characteristic energy, creativity, daring and insight have always kept him ahead of the time. Throughout the 90's he visited trade shows in the U.S., Australia and Japan.
In 1996 he start to sell top brands surfboards like Channel Islands, Maurice Cole and JC. The late 90's see him involved in establishing other big shops like (Quiksilver Boardrider), (Dreamland), (Volcom) in Bali and (City Surf) in Jakarta and Surabaya.

From his decades of experience , Ketut perceived that surfing was a way of life encompassing also traveling, thinking, relaxing, partying, making friends and being fashionable.
In april 2001 , Ketut opened a second JungleSurf? shop, at Kuta Suci Arcade and in march 2003 the third one, just across the road from the main Kuta Beach now globally recognized surfing mecca.

The Shops today
JungleSurf? satisfy (all your surfing needs) from the smallest accessories through the coolest board shorts to the best boards, the shops have it all. Whether you're purely practical or look oriented, hardcore or trendy, male or female, child or adult, JungleSurf? meets your demands. Skateboarders too find here the best equipment to surf the streets. With its flexible dynamic structure and layout, the new JungleSurf? shops are able to accommodate all changes. With clean walls and open spaces, the shops have an exclusive, up-market atmosphere, matching the high quality of brands in stock. ( Our aim at JungleSurf ) remarks Ketut Kasih, ( is to provide top surf labels and value customers. We believe in the best. Product, presentation, image, service, performance .)

Ketut Kasih Surfer, Community Figure and Businessman

1990)1995 Supporting local surfing events in Bali.

1990)1995 Support to junior competition (Quiksilver Grommet International)

1992 Dec . Organizes Indonesian team's trip to Lacanau, France, for World Amateur Surfing Championships

1994 Dec. Bring Indonesian team's to Rio de Janeiro, Brazil, for World Amateur Surfing Championships

1995 Imports the first surfboards to Indonesia, available at JungleSurf shop

1996 Involved in running of ASP/Quiksilver G-Land Pro in Java.

1999-2002 Organize( Volcom Flying Fish surf series ), a monthly contest reserved for kids under 18, touring the main surf beaches of Bali. Free food, free entry, free fun!

2003 the (Volcom surf series) a total of 21 events take a further step, with five localized mini series, Grill fish , Flying Fish , Gecko Fish , Sword Fish in Bali and Heli Fish in Java. Kids will see more contest coming to their local beach this year! and all this still free! Beside all this Java will also have 4 big skateboard contest in called ( Volcom Skate Jam O Rama )